Content Marketing Manager – Web3

November 10, 2022

Job Description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

  • Reviewing, editing, and updating content for blog, PR, website, video scripts, UX/UI, social media and similar platforms
  • Create a content strategy and calendar that maps to strategic goals and target audience (Education hub, Research articles, branding message and product tutorial videos)
  • Create educational and thought leadership articles 
  • Drive effective and creative marketing campaigns, working cross-functionally with design, content, product, and other teams (Social media & branding campaigns)
  • Collaborate with product and business development, marketing specialists, designers, video editors, and other teams and creatives to quickly draft engaging content pieces 
  • Incorporate SEO best practices into writing, including the integration of keywords, in-line links, formatting and more.
  • Expand our reach by leveraging owned, earned and paid distribution channels, including social media, communities, paid-ads, media outlets and influencers.
  • Moderate Chinese forums and chat groups to interact with the community and increase positive engagement.
  • Requirements:

  • Excellent writing and research skills, strong attention to detail.
  • Excellent command of English and Chinese with exceptional writing and communication skills
  • Bachelor’s or higher degree, ideally, in English, Journalism, Media, Communications, Marketing or related fields.
  • 2 years of content creation and/or editorial experience (in cryptocurrency, DeFi, and/or Fintech preferred).
  • Able to produce other forms of content such as infographics, images, videos, and memes
  • Highly organised and comfortable working across time zones and multiple projects
  • Strong ability to multitask and work quickly under tight daily deadlines.
  • Fundamental understanding of web traffic metrics, analytics and content optimisation.
  • Share a portfolio of writing samples.
  • Working at Binance
    Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
    Fast moving, challenging and unique business problems
    International work environment and flat organisation
    Great career development opportunities in a growing company
    Possibility for relocation and international transfers mid-career
    Competitive salary
    Flexible working hours, Casual work attire
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